“she’s a rocky isle in the ocean…” Jennifer Bonnell grew up in Glovertown, with members of the band Buddy Wasisname and the Other Fellers in the community, and she always loved “Song for Newfoundland”. so when she started her own jewelry-making business, the lyrics made the perfect name for her creations that were largely inspired by her home.
Jennifer started designing jewelry for herself – she saw things online that she loved, and figured she could make them. after experimenting with designs, she began making gifts for friends and family, and soon decided to give selling a try. and the sales started coming in.
one of Jennifer’s most iconic creations are her berry-inspired designs: her shop is often a jam jar of blueberries, raspberries, and her wildly popular bakeapples. but it’s not just fruit that inspires her – she chooses beads that spark the imagination. she might look at a pattern of blue and pink swirled together and see cotton candy. she loves designs that people can look at and tell themselves a story about what it is – a dragon, or the world, or a pot of honey. her creations are almost abstract, and the mind fills in the blanks for itself. she loves working with Labradorite, since it is a local material and looks beautiful.
in addition to being a creative spirit, Jennifer is an environmentalist, and this is very important to her when it comes to packaging her products for shipment. whenever she receives a delivery, she keeps the bubble wrap and reuses it. she has also invested in biodegradable and recyclable packaging, and customers can request that their purchases be sent in 100% recyclable materials.
Jennifer mostly sells online at the moment, but she is looking at getting into local shops, and she has partnerships with other businesses in order to expand her offerings (keep an eye out for her sealskin products, made with materials from Clare Dawn Studios!). she is looking forward to breaking into the local market and sharing her Newfoundland-inspired jewelry with other Newfoundlanders and Labradorians, and people who come to the province for a visit.