simple, high-quality, eco-friendly soap

Anna Hellqvist from Sweden had been making soap for years as a hobby when a move to Newfoundland with her partner Jason Bailey prompted the opening of their own business in 2003.

Soon after, Jason’s brother Bobby left a career with a well-known makeup company in Toronto and moved home too. the three combined their incredibly diverse expertise to make a really good product.

small batches, great skincare 

The simplicity of the name Tvål (“soap” in Swedish) is reflective of the simplicity of their recipes. as a small company, everything is made in small batches, meaning good quality control and staying true to their values.

They make pretty much everything in skincare needs – soap (bar, liquid, and in the shape of cupcakes), shampoo, bath bombs, bubble bath, moisturizers, toners, and makeup to name just a few.

ethical soap

Tvål also offers vegan, all-natural, and fragrance-free options. Tvål is constantly looking for ways to make their products more environmentally friendly. the packaging is 90% recyclable, they use glass over plastic where possible, and they have fill stations in the shop for shampoo, conditioner, body lotion and more.

For the health of our water systems and the living things in them, Tvål sells eco-friendly, all-natural laundry soap - no microplastic glitter!

the soap community

When the opportunity arises, Tvål hosts community events like yoga classes, clothing store pop-ups, and a stop for the Lawnya Vawnya music crawl.

In the future, they see even more involvement in the community, continuing to innovate, researching to make their products more eco-friendly, and continuing to craft their high-quality products in small, careful batches. as Tvål always says, “life’s too short for bad soap”!

check out other stories about TVAL

• TVAL was a primo stop in the #SeasonOfSharing Give Green series in December 2020! Click here for the video.
• Everybody Loves a Treasure Hunt, and TVAL was happy to host Dominique Hurley's work as part of the Community Spirit Treasure Hunt.