Anna Hellqvist from Sweden had been making soap for years as a hobby when a move to Newfoundland with her partner Jason Bailey prompted the opening of their own business in 2003. soon after, Jason’s brother Bobby left a career with a well-known makeup company in Toronto, and moved home too. the three created bring together incredibly diverse expertise to make really good product.
the simplicity of the name Tvål (“soap” in Swedish) is reflective of the simplicity of their recipes. as a small company, everything is made in small batches, meaning good quality control and staying true to their values. they make pretty much everything in skincare needs – soap (bar, liquid, and in the shape of cupcakes), shampoo, bath bombs, bubble bath, moisturizers, toners, and makeup to name just a few.
Tvål also offers vegan, all-natural, and fragrance free options. Tvål is constantly looking for ways to make their products more environmentally friendly. the packaging is 90% recyclable, they use glass over plastic where possible, and they have fill stations in the shop for shampoo, conditioner, body lotion and more.
Tvål sells eco-friendly, all-natural laundry soap - no microplastic glitter! - for the health of our water systems and the living things in them. when the opportunity arises, Tvål hosts community events like yoga classes, a clothing store pop-ups, and a stop for the Lawnya Vawnya music crawl.
in their future, they see even more involvement in the community, continuing to innovate, researching to make their products more eco-friendly, and continuing to craft their high quality products in small, careful batches. as Tvål always says, “life’s too short for bad soap”!