as we #flattenthecurve - Kim has fully updated the Velvet Snow website! shop & pay online for free, contactless delivery if you're within St. John's Metropolitan.

Flowers are deeply personal symbols that hold unique significance for everyone. Kim Cleary of Velvet Snow allows people to wear their hearts on their sleeves - and ears, neck, and more, with her handmade pressed flower jewelry and accessories. 

Kim spends sunny days picking wildflowers which later are dried, preserved in resin, and attached to stainless steel, hypoallergenic, earrings, necklaces, hair clips, and other accessories. 

Have a specific flower you’d like preserved? Send them Kim’s way and she’ll create a personalized emblem. From wedding bouquets, memorial arrangements, birth month flowers, and more, Kim knows the significance that various flowers hold for different people. She says, “It’s such a joy to see people’s reactions - for many the piece is a physical memory of a person, or a place, or an event.”  Creating custom pieces has allowed Kim to branch out beyond jewelry, and into making ornaments, so there’s something for everyone. 

Markets have given Kim the space for her business to become and to grow into her full-time livelihood and passion project. Kim accredits markets for giving her the opportunity to take the leap from creating jewelry as a hobby to selling it as a business. Beyond that, Kim says that markets serve as a major source of inspiration for her, as being surrounded by so many amazing makers and artisans motivates her to create. 

With nature at the centre of her work, Kim chooses to honour it by using sustainable practices in her business such as opting for an eco-friendly resin and re-using the materials such as mixing gloves and rubber gloves, until they are no longer functional. 

Kim looks forward to seeing her business grow and her pieces to travel all over, with some already having gone as far as Australia and the Netherlands. 

check out the Inside Scoop with Velvet Snow!