Walking into the Newfoundland Chocolate Company is an endorphin boost. Bright décor sets the mood, the themed boxes on the shelves whisper ‘pick me' and behind the glass, the chocolates and truffles and gelato are a feast for the senses. Then you’re offered a piece to try and you say…. “mamma mia! yes please!”.
Christina Dove is owner and CEO. The company started in 2008 when her sons were little and they made chocolate for fun and sharing. When the family wanted to go to Disneyland, selling the chocolate as a way to finance the trip. That went well!
A fun activity - chocolate-making by the piece - became a hit and leaped from hobby to wholesale to a sweet and wonderful local enterprise that celebrates local culture, sources local ingredients, and employs numerous people. The combination is unique and special.
Christina is a calm, creative scientist – prior to entrepreneur extraordinaire, she’s a well-known potter with a Masters in Neurophysiology. Her company brings cocoa beans from all corners of the world, combines them with local ingredients using techniques with a mindful approach to wellness and health, all infused with recognition and celebration of Newfoundland history and culture. It all comes together in the chocolate and the presentation.
Christina says, “We take a minimalistic approach - no additives or preservatives - and we seek fresh and local ingredients.”
She uses berries from local harvesters, dried berries and berry powders from Rodrigues Winery, biscotti from Tilt House, screech coffee from Jumping Bean, and beans from Brewed Awakening to name a few.
The messaging and packaging is an art that shares Newfoundland culture from the names of the chocolates to the theme of the boxes, the bars, the pebbles and the puffin eggs. The Newfoundland Chocolate philosophy community connects the chocolate and the culture, and the business model crafts partnerships with local businesses.
The Newfoundland Chocolate Company connects with local farms, food growers, local businesses, and people! the favourite sayings on our bars are the choice (and words!) of our customer community. The Newfoundland Chocolate line extends deep into the community.
Newfoundland Chocolate is available at local shops (Belbin’s, Weavery, Holland Nurseries, Newfoundland Heritage Shops) and recently partnered with Brewed Awakening Cafes for special mochas and decadent dark chocolate coffee bark treats, they have a seasonal café on Signal Hill.
They produce custom orders for corporate and family events (Christmas gifts and wedding favours), and they offer chocolatier training for beginners, amateurs and chefs. looking ahead, Newfoundland Chocolate Company looks forward to more Newfoundland experiences through workshops at the Factory in the Torbay Road Mall, experiential pop-ups, connecting with farmers, building and strengthening partnerships and celebrating chocolate and culture everywhere they go.