Inside Scoop - Newfoundland artist Reign Love

multidisciplinary art queen creates sustainable stories


Newfoundland multi-disciplinary artist Reign Love is well-known for the many forms of art she creates.  She's recently re-opened Ever Smile Art Hall in downtown St. John's, and it's a cool place for creation.

She makes visual art, local sustainable clothing, does Apothecary work, writes books, does workshops, pop-ups and ceremonial work. Her theme is: “love yourself”. Her art focuses on radical self-love and sovereignty and has a focus on the divine feminine.

We got the Inside Scoop live with Reign Love at the newly re-opened Ever Smile Art Hall, Harbour Drive St. John’s in December 2022.

Video: watch Newfoundland artist Reign Love model her fashion and tell about Ever Smile Art Hall

Trade Secret:  Reign Love believe the secret to creativity, and of all good things, is radical self love and authenticity.  For her textile work, she takes natural materials - cotton, bamboo, denim, leather - and re-creating, re-using to make something original.  

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Inside Scoop is an initiative of Guide to the Good.  We go to the experts and get tricks of the trade on the things we're talking about. 

Guide to the Good makes it easy to choose local, social and green for purchase and lifestyle in NL because these choices build thriving communities and a sustainable Newfoundland and Labrador.

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