and critical mass. we are stoked to be building this info page about companies and resources who contribute to reducing waste and contributing to a circular economy. ‘Zero Waste’ is the phrase we use because it’s got traction, but really it’s about practicing systems that best utilize resources at the immediate, short and long term.
the Covid-19 pandemic is a reminder writ large that connection to each other and the planet is fundamental. it's also showing that adapting to change is something we humans can do very well when we need to.
the guiding principle is that there is no ‘away - everything comes from somewhere and it goes somewhere. it just may be out of sight.
given our focus on local, social, and green, it’s no surprise that companies on Guide to the Good are leaders in the local movement. you can find them by keying in ‘zero waste’ on the site, and look for the zero waste icon when looking at listings and profiles.
outside Guide to the Good, we are totally inspired to develop a base of resources that support the local circular economy.
leading the charge is Zero Waste NL, the local branch of the national organization - https://zerowastecanada.ca/. they have regular meet-ups, a newsletter, and are helping build a wrangley but useful national database of zero waste companies. the Zero Waste NL motto is ‘do what you can, where you can, when you can’ and they’ve developed this awesome graphic to help guide people on the road to zero waste.
if you’re new to the movement, first things first: there are more than three Rs! waste management starts with saying no to what you don’t need - REFUSE. use less - REDUCE. keep a good thing going - REUSE. then there's ROT - let the organic thing compost away. lastly is the RECYCLE option, which is good for materials like aluminum cans. sidering the zillion ways to keep things out of the landfilll.